Joffrey’s have realised the power of a beta test on the internet. But rather than the usual startup 2.0 beta, this is for their latest flavoured coffee: Jamaican Me Crazy. They’re giving away 10,000 packs of this new blend to bloggers, and over 1500 have signed up already!
Given that I’m used to the rather excellent Monmouth Coffee shop in Covent Garden for my morning brew, they’ve got a lot to live up to, but I’m looking forward to trying it.
